There are a few signs that tell you that you’re a masculine man – you know, a guy’s guy.
For starters, you know for a fact that four wheel drive is hardly optional, that pick-up trucks aren’t mere trucks – they’re machines – and anyone with any common sense better respect that. And that the only thing better than sitting around watching a bunch of hot women play volleyball on a beach, is watching one of your buddies try (and fail) to win the suicide sauce chicken wing eating contest at your local watering hole.
Yes, there are just some things that set a guy’s guy apart from the crowd – including, of course, his hatred and loathing for what the sappy beauty industry calls “men’s skincare”.
Frankly, for a guy’s guy, a face care “routine” is: water, soap, rinse, dry, repeat. Hey, it worked for men 100 years ago. It’ll work today, and 100 years from now, right?
Unfortunately – no. That ritual isn’t cutting it anymore. Soap dries the skin and causes premature aging and wrinkles. It also creates itching and discomfort – which are two things a guy’s guy can definitely do without.
Still, the idea of “taking care of your face” may be…well, just not what a guy’s guy is all about. So to help you see the bigger picture, let’s look at something else in your life that you know will never steer you in the wrong direction: your wheels.
Whether it’s a car, truck or hog — not motorcycle; only people without them call them motorcycles – your trusted ride have seen you through thick and thin. And when you consider how rare loyalty and honesty are these days, it’s not a stretch to call your wheels a good friend. Or maybe, your best friend (no, we won’t tell your girlfriend or wife about that, though she probably already knows and is living with it).
From Car Care to Face Care Step One: Cleaning
So let’s think about your wheels, and how you keep it clean. Honestly, would you use plain old water and harsh soaps on her curves? No way, buddy – the thought of applying plain old soap, or worse, icky dishwasher detergent – on your wheels is…well, it’s a sin, that’s what it is. You just wouldn’t do it.
And what about the inside of your shrine – I mean, your wheels. Would you clean the upholstery, or those fine leather seats with laundry detergent and shampoo? Not a chance! You’d use an appropriate cleaner that gets rid of the dirt, while protecting the material. That’s just common sense.
And the same applies to cleaning your face. You need a masculine cleaner for your face – not for your dishes, your tee shirts, nor your dog. You need a cleaner that is designed specifically for a guy’s guy, which cleans thoroughly to get rid of sweat, dirt and oil, without over-drying your skin and causing wrinkles and irritation. Basically, you want a simple, easy and cool cleaner that has you feeling on top of the world – the way a guy’s guy should feel. That’s step one.
From Car Care to Face Care Step Two: Lubrication
Ask any “certified” guy’s guy around and he’ll tell you that the biggest and dumbest mistake most people make with their cars is not changing the oil. Really, even the thought of people driving around right now and waiting for their “low oil” sign to (maybe?) tell them that their car is about to die of dehydration is enough to really get you mad!
And what about transmission fluid exchanges or radiator flushes? They need to be taken cared of at all times, or else you’re asking for a one-way ticket – make that a one-way tow – to the mechanic. As you know, if you want to take care of your car, the most basic, fundamental rule is simple: keep it well lubricated…or else!
The same logic applies to your face. Do you want it to look good, youthful, and vibrant? Want to prevent looking 5, 10 maybe even 15 years older than you are? Then you need to keep your face lubricated. That is, you need to treat your face with a perfect balance of high tech cutting edge anti-aging active ingredients and Super Botanicals – plants and fruits with high anti-aging properties. The right lubricant/treatment minimizes fine lines and wrinkles by helping you restore your skin’s natural balance, rebuilds collagen and elasticity, repairs past damage, and strengthens it against further environmental and assault by free radicals. In short, lubricating and treating your face with the right stuff keeps you looking and feeling like a guy’s guy. That’s step two.
From Car Care to Face Care Step Three: Protection
Most people think car wax is “shiny stuff that makes a car look good”. Yeah, and most people aren’t sure who’s the all-time greatest captain of the U.S.S. Enterprise – James T. Kirk or Jean-Luc Picard, or that you can’t learn more about life from a single football game than most people do in four years of college.
The point is, that a guy’s guy knows that wax is all about protecting your car – and keeping it safe from enemies like acid rain, bird crap, and other hazards. Sure, it also gives your wheels a sweet, sweet shine – but that’s really a bonus. Waxing is all about protection.
The same holds true for masculine face care. You’ve cleaned. You’ve lubricated. Now you have to protect against the elements. You need a powerful Super Cocktail of cutting edge anti-aging active ingredients, advanced amino acids, and botanical neuropeptides, so that you can minimize wrinkles, target crows feet around the eyes, forehead and laugh lines, and create visible long term wrinkle reduction.
And of course, protecting your skin also makes it firmer and more attractive – but that’s just a bonus, like the killer shine on your freshly waxed wheels. The real goal is protection – because we protect the things that matter to us.
Putting it All Together
Remember your “old” routine? Water, soap, rinse, dry? Now that you know that it’s as much a threat to your face as it is to your wheels – scrap that program. It’s not working for you anymore.
Your “new” routine is now all about: Cleaning, Lubricating and Protecting.
Follow those three steps and you’ll not only keep your face healthy and protected, but you’ll look younger and feel the way a guy’s guy is supposed to feel: confident, in charge, ready for the next challenge, and always willing to lend a friend a hand (as long as that friend doesn’t try and change the radio station in your wheels – nobody’s allowed to do that).
